Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a way to boost their data collection processes. While it calls for much more technical knowledge than regular GTM and might introduce extra expenses, it can cause better precision and even more reliable data
Pixel monitoring makes use of an item of code to register conversions on your website. It's simple to set up and much less vulnerable to advertisement blockers.
1. More accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is less exact than it ought to be.
Server-side tracking is a more safe and secure choice that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less most likely to be influenced by ad blockers or other protection procedures. This gives a lot more precise data and a more complete picture of user journeys across channels.
In addition, this type of tracking allows businesses to track conversions beyond the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This flexibility offers marketers more ownership over the information they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to control the system by changing the postback URL.
2. Better control over data.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketers make even more enlightened advertising decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can result in data collection disturbances and unreliable results. Server-side tracking enables organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This sort of tracking also permits services to track conversions that happen beyond the site, like call and in-store acquisitions. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra trustworthy for companies seeking to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring makes it possible for services to manipulate information hauls before it gets to third party endpoints, boosting safety and privacy. This is especially crucial as different internet browsers and platforms increasingly transform how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
In addition, server-side tracking allows you to catch user information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your web site's server what occasions to record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a tiny piece of code on your page to gather information from users.
4. Much easier to execute
Server-side monitoring is a data collection procedure that happens on the web site's own server, bypassing internet browser constraints. This suggests that data gathered by the website/app is first sent to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information management and provides companies more control over transmission, making it normally extra trustworthy. As a result, it's less referral marketing software vulnerable to information challenges triggered by things like a damaged link or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can collect real-time conversion data similarly that you would certainly with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have more exact data and assists make certain compliance with privacy laws such as GDPR. Furthermore, it likewise stays clear of the tracking constraints imposed by web browsers and advertisement blockers.